Wharton Strategic Services: About You

You need innovative new techniques for getting new, profitable customers. You’d like better ways to keep your existing customers and maximize their lifetime value. You want to create and launch new products and services that your customers will love…

…and you must do it all within your current marketing budget.

Wharton Strategic Services helps you in three main areas:

1. Customer Acquisition Strategy
   Improving ROI on your marketing, advertising and PR
   Establishing productive marketing partnerships
   Strengthening your company’s value proposition
   Giving your sales force better tools

2. Customer Retention and Loyalty Strategy
   Increasing the lifetime value of your best customers
   Reducing churn and attrition
   Improving customer experiences

3. Marketing Process Improvement
   Anticipating your customers’ emerging needs
   Analyzing your competition
   Bringing better new product ideas to market
   Managing your outside agencies for better results
   Using your customer data more intelligently

Improving ROI on your marketing, advertising and PR: To increase the ROI of your marketing expenditures you need to increase the “R” and reduce the “I”. Wharton Strategic Services will analyze your customer acquisition expenditures, processes, and results. Then we’ll compare them to best practices in a variety of industries, and recommend improvements in lead generation and conversion.

Establishing productive marketing partnerships: Creating alliances with other brands can be beneficial, but how do you find good partners? Tap Wharton Strategic Services’ vast network of financial institutions, publishing companies, travel providers, retailers, telecom companies, media companies, and affinity groups. We’ll help you negotiate and manage profitable joint and co-branded programs.

Strengthening your company’s value proposition: Companies need to frequently redefine and re-clarify the value they bring to customers. Whether you are a consumer or B2B marketer, let Wharton Strategic Services analyze your customers, prospects, and competitors, and devise a resonant story only you can tell.

Giving your sales force better tools: Your sales force is hungry for leads, tools, and new ways to deliver meaningful messages to customers and prospects. Wharton Strategic Services will analyze your sales force’s needs, compare them to best practices in a variety of industries, and recommend cost-effective enhancements.

Increasing the lifetime value of your best customers: How do you turn ordinary customers into great ones? And how do you persuade them to stick around longer? Wharton Strategic Services will analyze your best customers’ key drivers of loyalty and apply its knowledge of best practices to recommend practical techniques for long term attachment.

Reducing churn and attrition: Losing customers as fast as you can acquire them is like filling a leaky bucket. Wharton Strategic Services will analyze departing customers and help you develop early warning systems to spot good customers likely to defect, and recommend techniques for locking them in before they do.

Improving customer experiences: In a world of look-alike, sound-alike products and services, it’s experiences that make or break your brand. Wharton Strategic Services will analyze the experience everywhere you touch your customers and use its knowledge of best practices to recommend an integrated approach for improvement.

Anticipating your customers’ emerging needs: Your customers’ and prospects’ feelings and behaviors constantly change, and are influenced by countless factors. And new customer segments are constantly being formed. Wharton Strategic Services will help you gather compelling insights in an orderly, objective way to find out what people want to buy, not just what you want to sell them.

Analyzing your competition: Customers and prospects are constantly shifting their perceptions of you and your competition. Wharton Strategic Services uses public and non-public sources of information to give you an ongoing understanding of your competitors’ strengths and weaknesses, helping you spot the best opportunities.

Bringing better new product ideas to market: All companies need creative product and service ideas and a rigorous process to evaluate them. Wharton Strategic Services will help you create a thriving pipeline of ideas that reflect real customer insights and competitive realities, and recommend concept testing techniques that maximize each one’s potential and minimize risk. We also offer you access to a wide network of market research companies, database providers, software developers and specialized consultants to help you convert ideas into reality.

Managing your outside agencies for better results: There’s a right way and a wrong way to manage ad agencies, PR firms, and research and database providers. Wharton Strategic Services will analyze your expenditures, processes, and results and recommend ways to lower cost and improve results.

Using your customer data more intelligently: Most companies believe that customer data is useful, but not all are using data effectively. Wharton Strategic Services will analyze your data collection and usage processes and use its knowledge of best practices to recommend an integrated approach for improvement.